Social media is gaining increasing importance to the daily lives of everyone who is connected to the Internet. Without a social network account (or multiple accounts) that detail one’s personal, social, academic, and professional profiles, our eligibility for inclusion in everything from social communities, to cultural institutions, to potential employment opportunities is diminished. Employers and potential colleagues research people online to vet our engagement and overall level of social involvement before accepting us into their social circles and communities.
“Social Isolatr” is a Google Chrome / Firefox / Safari extension that only allows you to share things on social media if certain conditions are met relating to your social status. For example, if you do not have enough friends on Facebook, then you will not be able to share anything. The project centers on our ability to gather friends but our inability to maintain those friendships over time. “Social Isolatr” imposes constraints on each user based on their activity on a specified social network. The project invites developers to create new “Conditions” that would work with the extension.
Social Isolatr will limit your ability to create new posts based on the amount of friends that you have. This is a screenshot from this functionality on the Facebook interface.
“Social Isolatr” is an art project that critically examines how important social networks are becoming to our existence in an increasingly networked society, and places limits and “conditions for access” within their systems in order to provide an ongoing feedback loop of involvement to each user. More than a single browser extension, “Social Isolatr” is also a development community that encourages the public to create and publish “conditions” for interaction with specific social networks that everyone using the application will be able to access. As more conditions are built by the public to enrich the platform, “Social Isolatr” will gain in strength as a platform to harness and critique the power these social networks have over connected populations at large.
“Social Isolatr” helps to make the Internet healthier by placing limits on our daily interaction with social media and making us think twice about how we interact with each other online within the confines of social media’s walled access spaces. As stated above, the project forces us to realize how much energy and attention we are giving these online spaces (and the companies that run them) and may have an effect on our future involvement and interaction with them. The goal is not to completely turn people off to these companies, but instead find an equilibrium through the project that could help us manage how involved we ultimately need to be with them in order to function in our daily lives.